I'm not going to get into detail about it because we really don't do that, but you can bet we're investing. In terms of generative AI, we obviously have work going on. We don't label them as such, because we labeled them as to what their consumer benefit is, but the fundamental tech behind it is AI and machine learning. You can go all the way to the life-saving features on the watch and phone, like Fall Detection, Crash Detection, and ECG on the watch. When we shipped iOS 17, it included features like Personal Voice and Live Voicemail. If you zoom out and look at what we've done with AI and machine learning and how we've used it, these are fundamental technology integral to every product we ship. Apple CEO Tim Cook was questioned about how Apple might be able to monetize generative AI, which he of course declined to comment on, but he said that Apple is "investing quite a bit" in AI and that there are going to be product advancements that involve generative AI. During today's earnings call covering the fourth fiscal quarter of 2023, Apple executives held a Q&A session with analysts and investors.
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